Reality Shares DIVCON Leaders Dividend ETF

Why LEAD?

Seeks to invest in dividend growth companies*

The potential benefits of investing with LEAD

Affordable and relatively low-cost

Low expense ratio of 0.43%

Stocks selected for potential for dividend growth

Invest in 50, not 500 stocks selected by our dividend growth methodology

Reality Shares offers the DIVCON Leaders Dividend exchange traded fund (ticker: LEAD) to deliver access to the potential benefits of dividend growth investing. LEAD systematically weights and invests in only the highest-scoring large-cap companies as identified by DIVCON, our proprietary methodology. The Fund is designed to utilize this rules-based approach to deliver diversified market exposure to future dividend growers.


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* These are ETFs and there is no guarantee that their investment goals and strategies will be successful. The Funds are not designed to deliver substantial dividend income, and may not be appropriate for investors seeking dividend income. Dividend growth companies are companies that our research shows have the highest probability of increasing their dividend over the next 12 months.

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Why dividend growth?

The dividend growth rate has potential as a key indicator

Dividend growth investing strives to identify the companies that not only have historically paid a dividend but that are likely to grow their dividend in the future. This is because a growing dividend is a key indicator of a company’s health.

In fact, companies that are able to grow their dividends have historically outperformed the rest of the market.

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Dividend growers outperform historically

Average annual total return of S&P 500 companies that…

Source: 2018 Ned Davis Research, Inc. and Reality Shares. Past performance does not guarantee future results. Indexes are unmanaged and one cannot invest directly in an index. All stocks were categorized by the following methodology for total return of each 12-month period since 1972 period ended March 31, 2018. Dividend Cutters and Eliminators represents stocks in the S&P 500 that have lowered or eliminated their dividend; Non-Dividend-Paying Stocks represents non-dividend-paying stocks of the S&P 500; Dividend Payers with No Change represents all dividend-paying stocks of the S&P 500 that have maintained their existing dividend rate; and Dividend Growers and Initiators represents all dividend-paying stocks of the S&P 500 that raised their existing dividend or initiated a new dividend. Performance does not represent any unit trust or strategy.

How it works

Dividend growth exchange traded funds with a forward-looking, rules-based approach

DIVCON is Reality Shares’ proprietary dividend health rating system that forecasts and ranks a company’s potential for dividend growth over the next 12 months, by evaluating each firm based on seven quantitative factors.

  • Expected dividend growth
  • Free cash flows
  • Earnings per share growth
  • Recent dividend actions
  • Buybacks and repurchases
  • Bloomberg fundamentals
  • Altman Z-scores

Take a closer look at our DIVCON methodology

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How to invest

Two easy ways to access LEAD

There are many easy ways to purchase Reality Shares’ exchange traded funds — investments that trade like stocks and are already widely available through many investment platforms.

#1. Talk to your advisor

Talk to your advisor about adding Reality Shares ETFs to your investment account

Contact your advisor

#2. Invest online

Get started and click below to use our secure online trading platform that works seamlessly with many existing online brokerage accounts

* These are ETFs and there is no guarantee that their investment goals and strategies will be successful. The Funds are not designed to deliver substantial dividend income, and may not be appropriate for investors seeking dividend income. Dividend growth companies are companies that our research shows have the highest probability of increasing their dividend over the next 12 months.

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1 Source: Ned Davis Research, Inc.

Click here for the LEAD Portfolio of Holdings


Carefully consider the investment objective, risks, charges and expenses before investing in Reality Shares ETFs. This and other important information can be found in the Fund’s prospectus, which may be obtained by calling 855-595-0240 or by clicking here. Please read the prospectus carefully before investing.

Investing involves risks, including possible loss of principal. Shares are not FDIC insured and may lose value. Past performance does not guarantee future results.

The DIVY Fund is actively managed and may fail to achieve its investment objective. There is no guarantee the Fund’s investment strategies will be successful. The Fund’s derivative investments in swaps, futures and forwards are subject to a number of risks, including correlation risk, market risk, counterparty credit risk and liquidity risk, which may negatively impact the Fund’s investment strategies and could cause the Fund to lose money. The Fund does not capture dividend payments or generate dividend income, and is not appropriate for investors seeking dividend income. The Fund uses a dividend isolation strategy whereby investment returns are based primarily on the change in expected dividend values reflected in the prices of the Fund’s portfolio holdings. Historical data relative to companies that have or have not paid dividends is no indication of how the Fund will perform, since investors are not directly investing in these companies.

For LEAD, DFND, GARD, BLCN, and BCNA, there is no guarantee or assurance the methodology used to create the respective Benchmark Indexes will result in the Funds achieving positive returns. The Funds may be more susceptible to a single adverse economic or other occurrence and may therefore be more volatile than a more diversified fund. Each Benchmark Index is constructed using a rules-based methodology based on quantitative models developed by Reality Shares. These quantitative models may be incomplete, flawed or based on inaccurate assumptions and, therefore, may lead to the selection of assets that produce inferior investment returns or provide exposure to greater risk of loss.

The investment portfolio for DFND includes securities sold short. The investment portfolio for GARD may include securities sold short. Securities sold short create special risks which may result in increased volatility of returns and counter-party risk. Investments in short sales may also incur dividend and borrowing expenses and may result in the Funds being less tax-efficient.

Principal risks for BLCN and BCNA include Authorized Participant Concentration Risk, Blockchain Technology Risk, Depositary Receipt Risk, Emerging Markets Risk, Equity Risk, ETF Trading Risk, Foreign Issuer Exposure Risk, Geographic Concentration Risk, Non-Blockchain Technology Business Line Risk, Index Performance Risk, Index Tracking Error Risk, Sector Risk, Industry Concentration Risk, Market Risk, and Non-Diversification Risk. See prospectus for full description of risks. BLCN and BCNA are new and has limited trading history.

Blockchain technology is a new and developing technology protocol developed by companies in a manner for optimizing business practices. Blockchain technology is not a product or service with an individually attributable revenue stream. Blockchain technology may never develop optimized transactional processes that lead to increased economic returns to any company in which the Fund invests. There can be no assurance that blockchain technology will affect the primary lines of business in Fund portfolio companies to have a positive impact on a company’s financial condition.

The principal value of debt securities typically decrease when interest rates rise. This risk is usually greater for longer-term debt securities. The Fund may also invest in foreign securities, which involve political, economic, and currency risks, greater volatility, and differences in accounting methods. Index reconstitution may result in high portfolio turnover which may result in higher transaction costs and may result in higher taxes when Fund shares are held in a taxable account.

The Benchmark Indices were created and are maintained through a collaboration between Reality Shares and Nasdaq, and the Funds are listed on the Nasdaq exchange.

ETF shares are not individually redeemable. Investors buy and sell shares of the Funds on a secondary market. Only market makers or ‘authorized participants’ may trade directly with the Fund, typically in blocks of 25,000 shares. Brokerage commissions will reduce returns. Market Price is based on the midpoint of the bid/ask spread at the close of the market and does not represent the returns an investor would receive if shares were traded at other times.

Reality Shares Advisors, LLC is the Investment Advisor. ALPS Distributors, Inc. is the Distributor for the Funds. ALPS Distributors, Inc. is not affiliated with Reality Shares Advisors, LLC.


Portfolio of Holdings and Fund Performance for BCNA, BLCN, LEAD, DFND, GARD, and DIVY.